I hear regular comments from creatives I work with about how they don't 'understand' twitter. Fair enough, as it struggles with the visual content, but is excellent for writing about conferences. Or arguments. Or making up after an argument. Or pop commentary with cleverly coined hashtags (think #dirtystreetpie from our recent love-hate affair with the Bachelor that took place in Australian lounge rooms and now splshed on magazine covers). Inherently my experience as a visual artist was sometimes an isolated one, so perhaps it's easier via a visual trail to conduct the conversation.
Someone famous once said, 'eyes are the window to the soul,' but after years of working in the sector and beyond, I'm rethinking that statement to translate in 2014 as 'your social media are the window to the soul'. If you are in the creative space, here are some thoughts about what your social media channel should do:
* As artists in Pop Up can attest to, because your project is sometimes of a temporary nature, social media can be the link to your continued life outside of the project space. Also it shows the progression, the journey, occupying a virtual space and in turn a physical space that is linked and connected and pictured perfectly for all our viewers to see. In particular, I believe Instagram does this better, because in my experience, Pinterest is too polished, too clinical, and Instagram allows the grungy and hip into the media space, which, let's face it, often makes for more interesting and diverse content. Every time I post original content on Pinterest, I worry if it's beautiful enough for the channel, in my mind, there's pressure to make it look like light-box perfection.
* Often when I've given talks about Pop Up, the most powerful shots that resonate the most with audiences are the 'before' and 'after' shots. Like weightloss or gym junkie pictures, a potent mix of what is achievable with a bit of creativity and mountains of hard work is awe-inspiring. It combines the renovation challenges of the block (with minimal budget) with the dream that only a creative can achieve of how to make something better.
* At the pop up studios and arts centre for instance, Rising Pictures have recently ripped up carpet, polished the old timber floors, a huge risk with dropping serious cash into a space which is due for demolition in a few years time.
* Meanwhile, over at Connection Arcade, The Prospector Store has become an inspiration, now renovating the third property in 2 years with a particular unique style in mind which keeps clients coming back in hordes.
* The Epping pop up project was a similar challenge, the Pop Goes the Easel team, turning a 200 square metre pigeon riddled floor into an outstanding community gallery.
* But sometimes the vision can go down a particular pathway which is unattainable. There are others I have come across who are so engrossed in getting everything to look good, they forget about their practice. But their Pinterest accounts are stunning. But, I'm hungering to see the journey, so it can be followed, analysed an commented on through social media. The work through to the destination is just as valuable.
At the end of the day, track your journey through your social media weapon of choice, choose whatever channels work for you, but choose wisely. Keep content relevant to the target audience, and go with where the audiences go (for example soundcloud rather than myspace). And have fun!
In a salute to Mental Health Month, Unknown Quantity have taken this into an art installation in their shopfront and turn the thoughts we sometimes have into a shared experience. Local artist behind the initiative, Delia writes:
Hangups - we’ve all got them.
What’s been bugging you, what’s your hangup? Do you believe you are not good enough, that you might never find love, that you always miss opportunities, or have you held onto bad memories that trip you up?
October is the month to get it off your chest! Mental health month is a great time to start taking back ownership of your headspace and healing your heart.
This interactive installation invites everyone to bare and share any hangups anonymously, in order to purge, reassure, own, embrace, or let go of the things that keep us down. By openly acknowledging and sharing our hangups, we can both diminish their hold on us and relax in the knowledge that it’s not just me. That feeling blue, alone, anxious, and hopeless are just parts of a greater journey.
Unknown Quantity strives to promote acceptance, individuality, and empowerment, so celebrating mental health month and its theme, "Be younique", is a perfect fit. In 'merging form and idea',
Unknown Quantity uses design, art, and product to promote a more aware and meaningful way of living. This installation provides an interface in which a new level of openness, acceptance, and self-awareness can be exercised in a communal and artistic way. Hopefully, people will be empowered by naming and offloading their hangups (as well as seeing the commonality of them), and relieved to see we're not alone.
So what happens exactly? Participants anonymously write down their hangups on placards or ribbons that will be hung up onto coat hangers, which will grow into an evolving, colourful display. If desired, the hangups may be shared via social media with the hashtags #hangups and #artsparra. You can write your contributions yourself, or or have the writing professionally done by the resident artist.
Interesting…an exciting merger of creativity and making public what is usually private. You can visit the shop in Connection Arcade and see the thoughts so far.
In case you were wondering –Unknown Quantity’s core values include individuality, meaning, diverse beauty, individual empowerment, and making the world a better place through design and art. While the fashion industry thrives on leveraging peoples’ insecurities and sense of lack, we seek to create a new system of personal validation in which everyone thrives by confidently embracing individuality in themselves and others. This year’s mental Health Month’s theme of “Be YOUnique” aligns perfectly with our values, and we wholeheartedly support the affirmation of each individual’s uniqueness, whether through art, dressing, or design.
Visit at Shop 16, Connection Arcade, 162-172 Church Street Parramatta.
We came across this article recently and are just bursting to share it with you. Leading Neuroscientist Nancy Andreasen has written about creative genius and how it's related to brain activity. You can read all about it here. Basically to summarise, Andreasen has condensed all her extensive clinical work with people who are highly creative. It's really Interesting...
In other news, the Parramatta Artists Studios are hosting a fantastic new collaborative event called Arts Parra Talks. Brainchild of Mike Chin and Sophia Kouyoumdjian, to be hosted quarterly, it allows artists to connect with each other. Free. Over the night, hear quick presentations from artists & artsworkers about what is currently happening in Parramatta. The artists are a selection of practitioners from diverse art forms in Western Sydney and beyond. We hope there are many more in future, and great opportunities for the creative geniuses of Western Sydney to get together.
I do wonder how we are supposed to ‘do’ vintage properly in the office without totally falling into some weird alternative retro universe. Especially for the work related outfit, weeding out the great finds I personally find quite difficult, to match corporate with vintage. It can be challenging to match hipster-style heavy framed glasses with a high waist lace dress and chequered tights and then find the blazer over the top is not quite the right shade of pastel…
Some people like my colleague Amy* (not her real name) has a beautiful bubbly persona and gorgeous lion-like hair, permanently in stilettos, just frocks up gorgeously every time. I think her whole work wardrobe is based out of a 1950s fashion magazine, she is petite, slender, even wears real vintage red lipstick and she always looks amazing. But that’s another story for another day…however never fear because two innovative and unique pop ups ‘Unknown Quantity’ and ‘Prospector Store’ are determined to make vintage good for us this winter. A bit about the real stars behind this event....
Unknown Quantity (Delia Puiatti) creates with love. Handcrafted, repurposed, & up cycled clothing, art, accessories, selected vintage, and more. The artist behind this label believes in making the world a better place with sustainability, positivity, and meaningful, artful ways.
The Prospector Store (Geraldine Mills) wants you to have a prospect (hunt) and to be the prospector (find). You find the hidden gold, collect and experience the art of shopping at the same time. It’s a carefully curated collection of items from here and around the globe including: vintage, threads, abode & art.
Both of these Pop Ups are some of my absolute favourite places to be in Parramatta, provide an amazing service and are on top of all this, are like a magnet to artists as I always see interesting people. These two are also incredibly creative, productive, so incredibly resourceful and hard working.
For one afternoon only, at a fantastic price, you can sip champers, sample delicious sweet treats and sample the gorgeous vintage collection pulled together by these brilliant stylists. There are only 25 lucky seats to this event, so you’ll have to book now to secure your front seat, for models parading across a gorgeous shop, styling up Parramatta’s finest and only vintage. Of course, there will be ample opportunity for purchasing these amazing outfits too, and what’s better it’s on a weekend so you don’t have to rush off back to the office but linger and try on the outfits! If you saw their amazing work on their last awesomeness-inspired Autumn photoshoot, your really don't want to miss this opportunity.
Date: Saturday 26 July from 2-4pm
Location: Prospector Store – Shop 1/162 – 172 Church Street, Parramatta, NSW 2150
Tix: $25 (bookings essential!)
So you are all with it on social media, there are a couple of things you know. You know that your teenagers are posting to Instagram (henceforth known as insty) and nowhere else, because now Mum, Dad and Grandma have joined Facebook and they need another social media space to be themselves. You know that Flickr is becoming as much of a wasteland as MySpace was at the end of the naughties. It’s time to see where you sit in terms of insty and where it’s all at, which is of course widely used by artists and foodies and others who are interested in documenting everything. Interesting suggestions, let us know what you think. Tell us how many has been you…in the past or in the future!
- The person whose duckface is out of control. #1duckfaceaday is no fun for your ifollowers. You need to put it away with last year’s birthday cards and make sure it never sees the light of day again.
- Questionable food pictures – taking pictures of bland food, or worse the empty plate at the end of a meal…and then you tell! No one is interested in your end-of-meal quotes.
- Sunsets or rooftops with sunsets behind. We left this back in the postcards to Vietnam circa 1998. We. Need. Variety. To. Get. Better.
- Work desk or work station images. No one is interested in seeing where you work. We like to pretend we all work at open plan glass shaped spaces overlooking the edge of Chicago or overlooking Milsons Point in Sydney. Don’t disturb the fantasy.
- Artwork in progress images. Be careful how and where you show these. Insty never forgets.
- Suspicious looking accounts with 30,000+ followers, but barely any in return. The discerning insty viewer will sniff out paid followers in a heartbeat. Social media connections (ideally) should be genuine and you can’t buy that kind of following.
- Those who've joined the hashtag express. Many hashtags cause confusion. Just a few will do guys, because sometimes, less is more.
Just to note to you all at Pop Up there, are many many mistakes we have made like these over and over and deserve to be fined by the Insty police. Thanks to Renee Jacques on the Huffington Post for providing the inspiration for this article.