The key aims of the project are to: activate vacant commercial and
retail spaces, promote Parramatta, wider Western Sydney and the region,
and connect, build and support creative enterprise.


Pop Up Parramatta is a project of Parramatta City Council. We appreciate the support of our partners .


We involve a selection of highly skilled mentors involved in PopUp Parramatta
who give advice and support to participants.

  • Andrew Urban

    With some 48 years experience as a journalist, many of them specialising in the arts and entertainment, Andrew is a seasoned interviewer, feature writer and news reporter, having contributing regularly to The Australian, The Bulletin, Cinema Papers, Sydney Morning Herald and the Qantas inflight magazine among many others. He has managed his own publishing company (one of whose titles was Encore Magazine), and still enjoys writing on a daily basis. Andrew presents a movie course for Sydney University’s Centre for Continuing Education. From 1985 to 2004, he was Australian Bureau Chief for the London-based international film industry publications, Screen International and latterly Moving Pictures. In his other capacity, Andrew is the creator/interviewer of Front Up, the prime time program on SBS (1991 – 2004) in which he meets people at random in the streets of Australia and has a conversation about their life experiences.

  • Damon Henshaw

    Henshaw has extensive experience as a patent attorney and specialises in a range of engineering-related sectors, including clean technologies, mechanical and engineering sciences, medical devices, mining and physics. He has been successfully representing local and international clients for over 20 years, advising on IP strategy and crafting patent protection for businesses ranging from start-ups through to multinational corporations. Damon is actively involved in a number of start-up ventures and is a member of Sydney Angels, a group that invests in innovative early-stage companies with high growth potential. Damon is also an active member of AIPPI, an international intellectual property organisation that reviews and investigates international hot topics in IP.Damon works from the Sydney and Newcastle offices as well as being Lead Partner for Davies Collison Cave's Parramatta office.

  • Fiona Davies

    Fiona is a visual artist working primarily with installation, video and sound. As part of her practice she is a member of a collaborative project Blood on Silk, This collaboration arose from an accidental intersection when she was developing an installation in the School of Physics, University of Sydney, Australia in 2010. Dr. Peter Domachuk's research project is the study of silk implantable microchips allowing real time measurement of the properties of blood while that blood is still circulating within the body. These silk microchips are refined, transparent and dissolvable therefore disposable, a biophotonic chip. Dr. Lee-Anne Hall, a creative writer and museum studies expert is the third member of the collaboration. Fiona was curator of Death I, II and III from 2009-12 at Parramatta Artists Studios.

  • Frank Webb

    Frank is an Owner, Director and Master Business Coach with Business Clarity who has personally coached 74 business owners across 36 different industries over the last 9 years. He has worked with business owners, and their teams, to help them overcome the various challenges that face business, especially in the areas of making more money, motivating the team whist still having a great lifestyle. Frank has an Accounting and Economics degree from the University of New England and is a Certified Practicing Accountant. He also has post graduate qualifications from the Australian Graduate School of Management. Frank’s speciality is in assisting clients to fully understand and control the financial aspects of their business – using the accounting systems to drive strategies for optimising profits and cash flow. Frank is committed to his chosen career of business coaching. He was a previous board member of the Parramatta Chamber of Commerce.

  • Gregory Anderson

    Gregory is a design innovator who creates fresh and exciting outcomes to challenging briefs. He has extensive experience working with cultural, government and corporate entities in different roles. Gregory has worked with The Biennale of Sydney and The Art Gallery of NSW, to develop distinctive visual identities and promotional campaigns with applications across all collateral. He is an interpretation planner and designer for various significant sites such as La Perouse, Bare Island. Kamay Botany Bay National Park and Yanga National Park. Gregory has worked on various projects with Hay Council and Shear Outback Museum, involving interpretation planning and design across its six main historic sites and museums. Previously, designed the Powerhouse Museum’s exhibition The 80s Are Back and was part of the design team engaged to revitalise the Museum. Gregory is a lecturer at the University of Technology, Sydney.

  • Hany Armanious

    Armanious produces installations, sculptural forms, paintings and drawings. He was born Egypt and migrated to Australia with his family at age 6. He holds Bachelor of Arts from the City Art Institute, Sydney. He has exhibited at Contemporary Art Museum St. Louis, Missouri; UCLA Hammer Museum, Los Angeles; Museum of Contemporary Art, Sydney; Monash University Museum of Art, Melbourne; Busan Biennale, Korea; Art Gallery of New South Wales, Sydney; Australian Centre for Contemporary Art, Melbourne; and Artspace Sydney. Armanious' work is included in national and international collections; as well as numerous private collections in Europe, USA and Australia. He is represented by Foxy Production (New York), Raucci/Santamaria Gallery (Naples), Roslyn Oxley 9 (Australia), and Michael Lett Gallery (NZ).

  • Kate Hurst

    Kate Hurst is Hurst & Co's principal consultant with over a decade's worth of valuable business experience working within creative industries. Working through a collaborative, cross-disciplinary approach, her consulting services include business coaching, operations optimisation, strategic planning, marketing & digital strategy specifically tailored for creative industries. She has worked with a number of high profile individuals, fashion labels, SME's, non-profit organisations and government institutions such as Romance Was Born, Poppy Lissiman, Sportsgirl and Movember. Hurst was formally trained at the College of Fine Arts (UNSW), and her experiences have inspired a deep commitment to promoting strategic planning and financial sustainability within the creative industries. Her experience in an appointment to the NSW Government's Creative Industries Taskforce.

  • Kinski and Bourke

    Kinski and Bourke are an innovative design, part of Design Federation – an independent platform for Australia’s creative community, featuring an eclectic team with backgrounds ranging from traditional design and media to advertising, copywriting and fashion. Bourke is a graduate from UWS with a BA in Design Studies. He is interested in all approaches to design – from web and graphics to interior and furniture design. Kinski studied at the University of Sydney and has produced a range of garments through label Sweat-Shop Productions.

  • Lesley Vamos

    Lesley is a young creative entrepreneur of Striped Designs - dedicated to the art of creative problem solving. She works across freelance Illustration as well as web, multimedia and graphic design, and has also worked in logo design, illustration, character design and toy design. Her children’s books include My Dad is a Superhero and My Mum is a Superhero, published by Chirpy Bird, other titles published with Pearson Education, Roar (imprint of Lion Forge Comics) and NBC. Previous clients include Kraft, SLR productions (visual development on an animated series), Wombat Books and Business Coaching Systems. She has completed various short courses with Pixar and Australian Radio and television school and holds a Bachelor of Digital Media and received an honourary award from the College of Fine Arts, UNSW. She is represented by Lateral Learning and Andrea Brown Literary Agency.

  • Marcus Carr

    Carr spent 20 years building two IT businesses (Allette Systems and Weborganic), occupying the roles of company director as well as senior project manager. As a company director, his main role was the on-time and on-budget delivery of projects to clients with a focus on information management. One of Marcus' recent projects was designing the Electoral Commission website. He now operates a consulting company, with current projects including project management for an overseas airline and the development of an animated series to the point of pitching to venture capitalists.

  • Rowena, Juliana and Angela Foong - High Tea with Mrs Woo

    High Tea with Mrs Woo is the collective memory and design collaboration of three sisters. They make garments and objects that are charming, thoughtful and everlasting. The sisters translate nostalgia and romantic escape into contemporary wearable inventions. Since launching their label in 2004, they have exhibited in Victoria & Albert Museum (London), Midtown (Tokyo), Blickfang (Zurich), Powerhouse Museum (Sydney), Object Gallery (Sydney) at Shanghai Fashion Week (China) and Australian Fashion Week (Sydney and Melbourne); featured in various local and international media including SBS TV, ABC ASIA and Times Magazine; and are well supported by the Australian art, craft and design network.

  • Stuart Garske

    Stuart is a freelance creative consultant and multidisciplinary designer. He has previously held design and teaching positions at SSO Media/Sydney Star Observer, That! Agency and Metro Screen. During this time he has collected a variety of skills and professional connections to oversee all aspects of the creative process, from client to art director. He is a graphic designer, a practising artist, photographer and illustrator. His style is refined and polished but elements when appropriate are contemporary and sharp. He studied at the Design Centre Enmore and graduated as Student of the Year, and also won the NSW TAFE Medal.


If you are looking for space for your project, please apply to the expression of interest form.

Please note as part of this you must supply a business plan, description of your project or
goals, examples of your work, 2 referee contact details and be willing to sit an interview as
part of the application process. If you are looking for a longer term lease for your business
and are not part of the creative industries, please apply through Activate Parramatta.

Any questions? Make the connection now via our feedback form


  • How is the creative brain different?

    There's this article we found! Also, Artists of Parra now have a great networking event...

  • The Resurgence of the High Tea

    For one afternoon only the vintage masterminds known as “Unknown Quantity” and “Prospector Store” join forces to showcase an exclusive hand picked vintage collection. The lucky first 25 people to secure a ticket to this event will be able to sit back, sip on tea & champers and nibble on delicious homemade sweet treats and discover Parramatta’s finest and only vintage – which will also be available to purchase on the day.

  • Instagram Mistakes You've Been Making

    So you are all with it on social media, there are a couple of things you know. You know that your teenagers are posting to Instagram (henceforth known as insty) and nowhere else, because now Mum, Dad and Grandma have joined Facebook and they need another social media space to be themselves.

  • This is the End of the Hipster.

    Shane is 29 and works in a café in Parramatta....he has a beard and black rimmed glasses....


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